This font connotes that the film is about
teenage girls which links to the given genre ‘Teen Angst’ and the target
audience of teenagers. The colour pink is mainly associated with girls so we
thought it was suitable even though it’s a stereotype. Also, the lipstick stain
implies sassiness which is a characteristic of the actresses in the sequence
and what the film contains.
This font works well for the film as it conveys the genre successfully. I think it conveys the genre as we have decided to use a bubble-gum pink colour which is stereotypically associated with girls. The lipstick connotes that the girls are in their teenage years and the two kisses suggest that they might be quite intimidating and popular. We have used this font as it looks like it has been written in lipstick.
The layers of font are different shades
of pink and purple which gives this logo a 3D effect so it is eye catching to
the target audience. We wanted to include the lipstick as it conveys our genre
successfully, we have turned it into an exclamation mark point which changes
the tone of the film slightly. The lipstick kisses suggests that the film is
related to drama with boys and between girls. Pink and purple colours in the
title match the lipstick marks which develops the genre aesthetic. 
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