Evaluation 4- Who Would Be The Audience For Your Media Product?

Psychographics

Interests: Most teenagers like to spend their free time going out with friends and it's common to socialise by going to the cinema where they would choose a film that is suitable for them. As our film is categorised within the teen angst genre we feel that teenage girls from the age 13+ would be able to relate to our characters (as the plot is from females perspective)  and the situations they face.

The music must make our audience feel happy with the upbeat tune but should keep them intrigued as it gets more serious.

Teenage girls are interested in relating to characters so in the opening we want to make our audience feel as though they have experienced what happens to the main characters. They will continue watching to find out how Jinx overcomes/deals with Brittany.

Beliefs: We want our target audience to believe in this verisimilitude world, as if they are experiencing what happens in our narrative. Also, we need them to know that it is a teen angst so they find it all easily relatable.

 

Values: Our teen angst opening sequence needs to have various camera angles to introduce the settings and characters effectively. As everything is being introduced we will have a diegetic bell ringing and bird ambience for the sound effects. After the characters finish their first piece of dialogue upbeat music will begin to play as the titles come up. This will create a positive vibe within the sequence so the audience will feel happy  and in anticipation.

 

Demographics

Age: My target audience age range is from 13 to young adults. But it is specifically for teenagers due to the teen angst genre.

 

Gender: Aimed mainly at females so they can relate to characters.

 

Class: Our film will be aimed at semi skilled and unskilled manual workers (blue collar class) as well as unemployed (younger teens unable to work), students and casual workers.  

 

Race: Aimed at all races.

 

Geographical location: Our film will be aimed at female teenagers in England.

 

Our film has two main characters that are the protagonists as the audience only see situations from their perspectives. We think that aiming our film at females between the ages of 13 and 20 is reasonable because this covers the teenage range of viewers. The viewers are able to relate to the characters as a teenager is more likely to have problems within a friendship, especially females.